This Ain’t Good
Negative reviews of Yankee Candles, specifically that there is no scent for the candles is back.
In case you’ve been living in a cave, this is an indicator of Coronavirus related loss of smell:
While scientists continue to wrap their head around the complexities of the coronavirus and its effect on the human body, one unusual source has been floated as a potential indicator of when Covid cases are on the rise.
Inspired by a viral tweet from December about people complaining on Amazon that the candles having “no scent” — which prompted some to wonder if that may be down to Covid and a loss of smell — professor Nicholas Beauchamp from Northeastern University in Boston decided to investigate whether it was more than just a coincidence.
And he isn’t the first to spot the curious phenomenon either, as Stanford doctorate student Kate Petrova penned a thread back in November 2020 where she noted the proportion of product reviews mentioning a lack of scent rose from less than two per cent in January that year to almost six per cent in November.
However, it seems as though not many have spotted the apparent implication which comes with complaining about a candle’s poor smell, as Coders Against Covid co-founder Dr Jorge Caballero noted on Sunday that the one-star reviews were back with a vengeance.
“Yankee Candle reviews indicate that Covid is about [to] surge again,” he tweeted.
The latest possible rise in negative reviews has prompted mixed reactions from individuals online:
The next 2–3 months are not going to be pleasant, despite the CDC’s push for people to unmask and congregate in large crowds in poorly ventilated spaces.
This is going to get ugly.